Question

Would your firm’s product or service need to be modified or marketed differently if it expanded beyond the home country? Does your firm have the potential to access larger markets by expanding internationally? Does it have the possibility of lowering input factors with such expansion? Please explain why or why not. If your firm decided to expand internationally, where does the firm reside on the integration-responsiveness framework? (Refer to Exhibit 10.6 if needed.) What does this result say about the best global strategy for your firm to use for international expansion?



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  • CreatedDecember 12, 2014
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