Write a paper on BCG Matrix for The Walt Disney Company, PORTOLIO matrices are especially useful for companies that have many divisions. Strategies have to accommodate and incorporate multiple divisions, while at the same time, meet the different needs of separate divisions. The Boston Consulting Group (BCG) Matrix helps to identify what each division needs and what each division contributes. Perhaps some divisions are "cash cows" and are heavy producers. Other divisions may be non-productive; perhaps these divisions need to be closed or sold.