You and your staff in the public relations (PR) department at Epson of America were delighted when the communication campaign you created for the new PictureMate Personal Photo Lab (www.epson.com/picturemate) was awarded the prestigious Silver Anvil award by the Public Relations Society of America. Now you'd like to give your team a pat on the back by sharing the news with the rest of the company.
Your task: Write a one-paragraph message for the PR department blog (which is read by people throughout the company but is not accessible outside the company) announcing the award. Take care not to "toot your own horn" as the manager of the PR department. Use the opportunity to compliment the rest of the company for designing and producing such an innovative product.15