You are a sales manager working in international sales for a major U.S. beef distributor. Your firm
Question:
You are a sales manager working in international sales for a major U.S. beef distributor. Your firm is attempting to sell a large quantity of beef to a developing market in northern Africa where U.S. beef is a rarity. The vice president for new business development has instructed you to sell the beef well below the market price quickly. Standing at the coffee machine, you overhear two quality assurance managers discussing "the potentially tainted beef heading for Africa." You are aware that, in the past, your firm has come across small traces of typhoid in some of its products. What do you do? Do you go through with the northern Africa deal? Do you first contact someone inside or outside the company? If additional information would be helpful to you, what would it be?
Step by Step Answer:
International Business The Challenges of Globalization
ISBN: 978-0133063004
7th edition
Authors: John J. Wild, Kenneth L. Wild