Question: You are about to devise a new advertising strategy a
You are about to devise a new advertising strategy (a message strategy) for the Porsche 911 Carrera. You do not know how to present the automobile to potential customers and would like to find out more about them. What information would you like to obtain, and what procedure would you recommend to obtain it?
Answer to relevant QuestionsWhat roles do the Competition Bureau and Advertising Standards Canada play in the marketing communications industry? Explain the term “double targeting” and provide a new example of a company or brand that is applying this concept. What are the external trends and conditions that should be considered when commencing a new planning cycle? What are the essential decision areas for a creative plan and a media plan? Too much information obtained from marketing research ultimately stifles creative thinking and the production of innovative creative.” Many creative directors have expressed this opinion. Conduct some secondary research ...
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