You are approached by the marketing director of a local company, who believes that he has devised
Question:
(a) Who is right, the marketing director or his boss? If you answered, his boss, what would you do to fix the measure of satisfaction?
(b) What can you say about the attribute type of the original product satisfaction attribute?
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Related Book For
Introduction to Data Mining
ISBN: 978-0321321367
1st edition
Authors: Pang Ning Tan, Michael Steinbach, Vipin Kumar
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