You are conducting a small-scale qualitative project about the nature of product dissatisfaction.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

Question Posted: Dec 07, 2015 06:34 AM

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You are conducting a small-scale qualitative project about the nature of product dissatisfaction.

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Write a 2page narrative about a time that you purchased a product or service with which you were ver...View the full answer

Essentials of Marketing Research

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