You are in the process of planning a hypothetical airline flight from New York to St. Louis.

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You are in the process of planning a hypothetical airline flight from New York to St. Louis. Visit the websites of three different airlines and compare prices for this trip. Try travel dates that include a Saturday night layover and those that do not. Try dates less than seven days away, and compare those prices with flights that are more than twenty-one days out. How do you explain the similarities and differences you see in these prices?
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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