Question: You are the Chief Marketing Officer for Digital Distributed Products
You are the Chief Marketing Officer for Digital Distributed Products (DDP), manufacturer of Wi-Fi hardware found on laptop computers. The company’s number one distributor in Germany just called and said they are experiencing significant “gray market” products coming in from Russia. Customers are saying DDP products are available at a significant discount from the distributor’s legitimate price. As the CMO how would address this problem?
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