You are the marketing manager for a specialty retailer that sells customized handbags. Write a memo to

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You are the marketing manager for a specialty retailer that sells customized handbags. Write a memo to your boss describing how the company could benefit from one-to-one marketing.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:45 AM

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You are the marketing manager for a specialty retailer that sells customized handbags. Write a memo to

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Possible ideas include sending clients a birthday postcard desig...View the full answer

Marketing

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