Question: You are the marketing manager for the Toyota Highlander SUV

You are the marketing manager for the Toyota Highlander SUV and have been tasked with creating an effective social media strategy, review the discussion about Interactive Marketing and consider the following:
a. Develop a social media strategy targeted at Toyota Highlander buyers incorporating all elements of interactive media.
b. Identify specific social media you would use in the strategy and develop a social media campaign.


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  • CreatedAugust 22, 2015
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