You are the product manager for Ralph Lauren’s Polo shirts. What specific information are you trying to convey in the brand’s iconic polo pony logo? For example, what does the Polo brand say about quality, features, style relative to the Tommy Hilfiger or Lacoste brands?
Answer to relevant QuestionsJohnson & Johnson have been able to establish strong brand equity for its line of baby products. What benefits does J&J have because of its brand equity for these products? Warranties and service agreements play in important role in communicating a company’s willingness to stand behind its products. Research the warranty coverage and how well the Harley dealership network stands behind the ...Consider the five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. a. Identify a recent service encounter you have experienced as a customer (either B2C or B2B) that you would ...Assume that you are a marketing manager for Pantene Shampoo and Conditioner, two of Proctor & Gamble’s star products. Several competitors have recently begun to cut prices to retailers and also to offer more aggressive ...Consider the issue of disintermediation in electronic channels. a. Do you believe that all channels will disintermediate down to simple direct channels over time? Why or why not? b. Does your opinion change if the ...
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