You belong to an organization that wants to advertise a special event it is sponsoring. You are really concerned that the group not wastes its limited budget on advertising that doesn’t work. Outline a presentation you would make to the group’s board of directors that explains advertising strengths and why advertising is important for this group. Then explain the concept of advertising effectiveness. In this situation, what would be effective and what wouldn’t be? How would you determine whether an ad works or not?