You have a new home business. You sell a consumer product for which you have a patent. You believe there will be much demand for it. To pro- mote it, you decide to purchase a list of 2,000,000 email addresses of people who fall in the demo- graphic groups that are likely to purchase the product. The seller told you that these were only addresses of people who did not opt out from receiving messages from businesses. After you emailed the promotional message, you received hundreds of angry email messages, including one from the Coalition Against Unsolicited Commercial Email (CAUCE). Was there anything wrong in what you did? Why or why not?
Answer to relevant QuestionsThe owners of a small business tell you that they would not be able to reach enough customers to survive if they couldn’t use mass, unsolicited email. You strongly object to spamming. How do you respond to them?Web advertising is directed mostly at consumers,yet the topic is discussed in this chapter as a business-to-business commercial interaction. What could be the reason for this?1. Do you think that the more gradual implementation of online sales implemented by Gardiners is too safe? Is there a benefit to this careful, planned approach? Are there any risks to the delayed updates to Gardiner’s ...Give three examples of cultural imperialism. Why do you think your examples reflect cultural imperialism?If some countries clearly adopt the country- of-origin approach for legal issues of e-commerce, online retailers might relocate to operate from those countries. Why?
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