You have been asked to advise on where advertising should be placed for a new restaurant in

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You have been asked to advise on where advertising should be placed for a new restaurant in town that specializes in low-fat and low-carb healthy food. Consider newspaper, magazine, outdoor, directory, and local radio and television advertising. Evaluate each medium in terms of its strengths and weaknesses and how well it connects with the people you think would be the target market for this restaurant. What more do you need to know to determine the appropriateness of these media for this restaurant? In your response, begin by stating your advertising goals and your target audience profile, then state what you might or might not accomplish by advertising in each print medium.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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