You have been called in as a consultant to act as a liaison between the accountants and the IT professionals at a company. The accountants are complaining that they must re-enter all the customer information each time an order is placed. The accountants see this as inefficient and time consuming with no value added.
The only response from the IT professionals has been to say that the database tables need to be normalized. The accountants have asked you what this means. Communication between the two groups of professionals has deteriorated.
How would you facilitate communication between the accountants and the IT professionals? How would you explain to both sides what is needed to resolve the issue?