You have just been named product manager for a new FDA-approved pharmaceutical, a diet pill that helps

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You have just been named product manager for a new FDA-approved pharmaceutical, a diet pill that helps reduce hunger. Should you use a push or pull strategy to introduce this new product? Organize into small teams with each team taking one side or the other. Prepare a presentation that explains your point of view and present it to your classmates.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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