You may disagree with the estimates of market size given for the rows in the market-product grid

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You may disagree with the estimates of market size given for the rows in the market-product grid in Figure. Estimate the market size, and give a brief justification for these market segments:
(a) Dormitory students,
(b) Day commuters,
(c) People who work in the area.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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