You own a janitorial service company and want to see how your prices compare to similar companies in your area. Posing as a customer, you call the other firms to inquire about the hourly prices for services and what’s included. You discover that most companies are charging more, so you raise your prices to meet the highest of the group. Your competitors do the same thing, and each janitorial service company raises its prices to match the highest price. As a result, all the janitorial companies in town charge the same price.