You want to investigate the specific effects of specific emotions on customers' behavioral responses to failed service
Question:
Discuss the design decisions that you as a researcher will make to investigate this issue, giving reasons for your choices.
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Because it is difficult and probably unethical to induce specific emotions in an experiment a ...View the full answer
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Related Book For 
Research Methods for Business A Skill Building Approach
ISBN: 978-1119942252
6th edition
Authors: Uma Sekaran, Roger Bougie
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