You want to start a company that makes dolls with ethnic features for Hispanic, Asian, and multiracial

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You want to start a company that makes dolls with ethnic features for Hispanic, Asian, and multiracial markets. Discuss how you would analyze your competitors’ benefits and develop a plan to gather the information.
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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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