Question

You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2-5 million) turbine generators to Power Utility companies. You have been contacted by the Ever-sure Utility Corporation in Anytown, USA. Identify the buying center you are likely to find inside the company and how you would market the generators to the buying center group.


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  • CreatedAugust 22, 2015
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