You work for Wilbur Intergalactic, Ltd., a leading North Carolina processor and purveyor of North Carolinastyle pork
Question:
a. Explain how a French court would analyze the issue of whether the French barbecuers are infringing upon Limited Wilbur’s property rights. In this analysis, discuss whether “Wilson- Style Barbecue” is too generic to receive protection and what Limited Wilbur’s rights are under the various intellectual property treaties.
b. Develop a plan for expanding Limited Wilbur’s product marketing to France, giving consideration to steps that it should take to preserve its “Wilson-Style Barbecue” trade name.
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Related Book For
International Business Law and Its Environment
ISBN: 978-0324649659
7th Edition
Authors: Richard schaffer, Filiberto agusti, Beverley earle
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