Question: You work in the marketing department of a firm that
You work in the marketing department of a firm that sells mountain bicycles and related gear. Its manufacturing division has decided to wholeheartedly adopt the lean systems philosophy. Will this affect your ability to delight your customers? Make a list of the potential pluses and minuses of this lean systems decision.
Answer to relevant QuestionsDiscuss how lean systems might apply to a fast-food hamburger stand. How will it have to be modified to deal with daily demand variation? Can lean systems enhance a worker's quality of life? Discuss how it might or might not. How can a company use the gap model of customer satisfaction to improve its operations management processes? ABBA Inc. collected the following data concerning orders and shipments during the most recent year. How well did ABBA perform in providing product to its customers? The top management team at your company is considering outsourcing the supply management function. Do you support this idea? Why, or why not?
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