Your church is experiencing low attendance with its Wednesday evening Bible classes. You volunteer to design a

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Your church is experiencing low attendance with its Wednesday evening Bible classes. You volunteer to design a telephone questionnaire aimed at finding out why church members are not attending these classes. Because the church has limited funds, members will be used as telephone interviewers. List the steps necessary to ensure good data quality in using this do-it-yourself option of field data collection.
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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