Question

Your company sells hot dogs, bologna, and other processed meats. You wish to offer a self-liquidating premium that would cost consumers approximately $25, would require five proofs of purchase, and would be appropriately themed to your product category during the summer months. Your primary market segment consists of families with school-age children crossing all socioeconomic strata. Suggest two premium items and justify your choices.


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  • CreatedAugust 08, 2015
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