Your company sells hot dogs, bologna, and other processed meats. You wish to offer a self-liquidating premium that would cost consumers approximately $25, would require five proofs of purchase, and would be appropriately themed to your product category during the summer months. Your primary market segment consists of families with school-age children crossing all socioeconomic strata. Suggest two premium items and justify your choices.
Answer to relevant QuestionsWhat is the purpose of the Federal Trade Commission’s price-off regulations based on the Fair Packaging and Labeling Act? Have you participated in online promotions (e.g., on Facebook), and if so, what has been your experience? Considering just a single online promotion that you participated in and considering yourself representative of the ...What are the advantages of publicity compared with advertising? Changeable message signs are billboards that vary the advertising message on a schedule of every 4 to 10 seconds. What, in your opinion, is the value of this technology to the advertiser, and what are the potential hazards ...Why were motion and static displays considerably more effective at increasing Olympia beer sales in liquor stores than in supermarkets?
Post your question