Your firm is planning to develop a customer relationship management (CRM) initiative after it moves into international

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Your firm is planning to develop a customer relationship management (CRM) initiative after it moves into international markets. One way to understand the similarity or dissimilarity of markets and cultures is to use Hofstede's cultural dimensions, based on scores for 56 countries. Hofstede's cultural dimensions can be found using the search term "56 countries" at globaledge.msu.edu/ibrd (and check the box "Resource Desk only") to access the Geert Hofstede Resource Center and then the link called Hofstede Scores. The Power Distance Index (PDI) can be valuable in developing a CRM strategy. What are the five countries scoring lowest on Hofstede's PDI? Are these countries on the same continent? Are they geographically close?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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