Question

Your lifelong dream has been to run a successful business. As a coffee aficionado, you have decided to use your inheritance to open up a new coffee shop in your local community. After a visit to Hawaii last year, you have decided to serve only Kona coffee in your new business. Your current competition includes a national coffee chain as well as a locally owned coffee shop.

Required
A. What strategy will you use in order to successfully compete with area coffee shops?
B. Based on your response to question A, how do you plan to determine the price of your products?
C. Identify two structural activities.
D. Identify two organizational activities.
E. How might your company strengthen its strategic position using supply-chain management?
F. How might your company strengthen its strategic position using customer relationship management?



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  • CreatedMarch 11, 2015
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