Your university is considering letting an apartment management company build an apartment complex on campus. To save money, the company proposes to build a common cooking area for every four apartments. This area would be equipped with an oven, burners, microwave oven, sink, food preparation area, garbage disposal, and individual mini-refrigerators with locks on them for each apartment. Two students would live in each apartment. You volunteer to conduct focus groups with students to determine their reactions to this concept and to brainstorm suggestions for improvements to it. Prepare the topics list you would have as a guide in your role as moderator.
Answer to relevant QuestionsIndicate why disguised observation would be appropriate for a study on how parents discipline their children when dining out. 1. Do you think focus groups were the appropriate research method in this case, given the research objectives? What other type(s) of research might provide useful data? 2. Evaluate the questions posed by the moderator in ...Discuss the feasibility of each of the types of survey mode for each of the following cases: a. Faberge, Inc. wants to test a new fragrance called “Lime Brut.” b. Kelly Services needs to determine how many businesses ...What is measurement? In your answer, differentiate an object from its properties, both objective and subjective. Each of the following examples listed below involves a market researcher’s need to measure some construct. Devise an appropriate scale for each one. Defend the scale in terms of its scaling assumptions, number of response ...
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