Question

You're assistant director of marketing for a maker of upscale furniture, and your company is preparing to enter new markets in California and the Southwest.
Entering new markets, especially one of this size, is expensive, and your boss has decided to forgo Spanish‑language advertising as part of the firm's market‑entry strategy. You're inclined to disagree. What might you say to your boss to change her mind?


$1.99
Sales0
Views57
Comments0
  • CreatedSeptember 22, 2015
  • Files Included
Post your question
5000