You’re in charge of pricing Sonic’s product for its launch early next year.Review the SWOT analysis you previously prepared as well as Sonic’s competitive environment, targeting strategy, and product positioning. Now continue working on your marketing plan by responding to the following questions.
• What should Sonic’s primary pricing objective be? Explain your reasoning.
• Are smart phone customers likely to be price sensitive? What are the implications for your pricing decisions?
• What price adaptations (such as discounts, allowances, and promotional pricing) should
Sonic include in its marketing plan?
Make notes about your answers to these questions and then document the information in a written marketing plan or use Marketing Plan Pro software, depending on your instructor’s directions.