"You're killing me!" exclaimed Myles Werntz, product manager for Premium products. "All along I've been told that the Premium line costs the company $125; we charge $225 and make a $100 profit. Now you're saying that costs have increased to $200. That's crazy."

Required
As the company controller you were part of the team that implemented an activity-based costing (ABC) system. Explain to Myles what typically happens to the cost of premium products under ABC. Consider what kinds of cost were included in the $125 amount and what kinds of cost are likely to be included in the $200 amount.