Zynga is a social network game developer that develops browser-based games that work both stand-alone and as application widgets on social networking sites such as Facebook. What are the pluses and minuses of Zynga’s approach to launching games that rely on another company’s platform (i.e., Facebook) to reach its intended audience? Is Zynga growing via internal, external, or hybrid forms of growth?
Answer to relevant QuestionsCisco Systems, Microsoft, and IBM often acquire small, technology-based entrepreneurial firms. Why would Cisco Systems, Microsoft, and IBM, which each employ hundreds of product development specialists and engineers, buy ...The top five reasons new products fail are presented in Table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firm’s failure? Why? What is a market penetration strategy? Provide an example of a market penetration strategy, and describe how using it effectively might increase a firm’s sales. What are the advantages and disadvantages of Wahoo’s Fish Taco’s slow growth philosophy of franchise expansion? What are some resources available to you as a prospective franchisee to identify franchise opportunities?
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