1. Evaluate the shopping experience at Jordans. Why is it so successful? 2. If Jordans were building...
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2. If Jordan’s were building a new location near colleges, what might they include in their stores to draw young customers?
This case features Jordan’s Furniture store which has a store strategy of “shopper-tainment”. The market is large and successful and it offers food, music, shows, and good prices.
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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