Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?
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Share of customer is the share a business gets of the customers purchasing in their product categori...View the full answer
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Karthikeya Bhat
I have completed my B.Com in 015 and joined Company Secretary course and completed 2 years of training and also completed 1st and 3rd Module of Professional Programme.
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