D&R Corp. has annual revenues of $375,000, an average contribution margin ratio of 32%, and fixed expenses

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D&R Corp. has annual revenues of $375,000, an average contribution margin ratio of 32%, and fixed expenses of $150,000.


Required:

a. Management is considering adding a new product to the company’s product line. The new item will have $9.52 of variable costs per unit. Calculate the selling price that will be required if this product is not to affect the average contribution margin ratio.

b. If the new product adds an additional $26,880 to D&R’s fixed expenses, how many units of the new product must be sold at the price calculated in part a to break even on the new product?

c. If 16,000 units of the new product could be sold at a price of $15.50 per unit, and the company’s other business did not change, calculate D&R’s total operating income and average contribution margin ratio.

d. Describe how the analysis of adding the new product would be complicated if it were to “steal” some volume from existing products.

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Related Book For  book-img-for-question

Accounting What the Numbers Mean

ISBN: 978-1260565492

12th edition

Authors: David Marshall, Wayne McManus, Daniel Viele

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