Define integrated marketing communication and explain what integration contributes to brand communication.
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Define integrated marketing communication and explain what integration contributes to brand communication.
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Integrated Marketing Commu nication IMC is the process of coordinating all promotional activities an...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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