Now create another FCB grid on an 11 8 piece of paper. This time choose one
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Now create another FCB grid on an 11 × 8½ piece of paper.
This time choose one product and consider all the different brands for that product. Where would you place each of those brands on the FCB grid?
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Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
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Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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