A famous quote from philosopher Alfred North Whitehead states, Seek simplicity and distrust it. What does this
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A famous quote from philosopher Alfred North Whitehead states, “Seek simplicity and distrust it.” What does this quote mean in terms of the effectiveness of particular advertising appeals, such as the use of humor?
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Seek simplicity and distrust it the mathematician and philosopher Alfred North Whitehead proclaims and hence states that a knower should aspire to sim...View the full answer
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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