What is your reaction to advertisements in movie theaters that precede featured films? Does such advertising disturb
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What is your reaction to advertisements in movie theaters that precede featured films? Does such advertising disturb you, or do you find it perfectly acceptable?
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Cinema advertising shouldnt be confused with movie trailers the coming attractions ...View the full answer
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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