A company wants to identify three influencers in the network to discuss and review the new electric
Question:
A company wants to identify three influencers in the network to discuss and review the new electric car model. Using Exhibit 11-43, which three people could serve as influencers? Why did you select them?
Exhibit 11-43
Transcribed Image Text:
AuteveBRS Copy tamating from one location and aeti 1onomer FROMHE uran Page Layout Fast Al A 1 Name: 2 Adam Mills 3 Astrid Keel 4 Ben Martin 5 Brenda Crutchfield Cabriod) BJ 6 Brian Lyons 7 Brittany Mercado 8 Christian Ringle 9 Connie Tan 15 Lucy Matthews 16 Maria Petrescu 17 Marko Sarstedt 18 Nicole Filippo Roady 10 Dara Eckerle 11 Elon Musk Male 12 Kelly Smith Female 13 LaToya Montgomery Female 14 Lori Charles Female Female Female Male 19 Qian Xu 20 Raj Volety 21 Reza Rezal 22 Robert Moorman 23 Scott Ryan 24 25 Node + Female Male Female Name B Gender Number of Followers Label Male Male Female Male Female Female Female Female Twitter Network Nodes Formulas Data Review View Acrobat Tellma A A Male Male Male Male === BE 10000 Adam Mills 30980 Astrid Keel 4000 Ben Martin 80 Brenda Crutchfield 910 Brian Lyons 523 Brittany Mercado 83022 Christian Ringle 300 Connie Tan 90333 Dara Eckerle 35000000 Elon Musk 500 Kelly Smith 20456 LaToya Montgomery 3500 Lori Charles 50043 Lucy Matthews 9040 Maria Petrescu 566 Marko Sarstedt 345 Nicole Filippo 476. Gian Yu 4000 Raj Volety 5093 Reza Real 670 Robert Moorman 640 Scott Ryan eneral $ % 9 Size E ** CondenalFormatting Formats Table Cal Style 7 4 8 2 2 3 1 4 5 6 5 2 2 10 3 4 1 1 8 H 1 2 1 a D Farma G Communities Total Degree Betweenness Centrality Closeness Centrality Eigenvector Centrality 1 Community 2 0.241071429 0 1 Community 3 0.132505176 1 Community 4 0.253968254 1 Community 5 0.095238095 1 Community 5 1 Community 5 1 Community G 0.047619048 1 Community 3 1 Community 4 1 Community 4 1 Community 2 1 Community 2 1 Community 4 1 Community 1 1 Community 6 1 Community 6 1 Community 1 1 Community 2 1 Community 2 1 Community 3 1 Community 5 1 Community 4 0.029365079 0.003174603 0.034920635 0 0 0.002380952 0 0.023809524 0.015873016 0.034126984 0 0 0 0.115873016 0 0 0 0 0.076190476 0. 0 0 0 Gating I # 0 0 0.250626566 0.047619048 0.360119045 0.160401003 0.216450216 0.003492063 0.234432234 FI 0 0.288095238 0 0.154285714 0.19047619 0.192063492 0.185667896 Share 0 DComments Create and Share Adobe FOF J 0.275435577 0.25272408 0 0 0 0 0 0.402818122 0 0.25272408 0 0 0.425529619 0.389329655 0 0.25272408 0 0.463770599 0 0 0.150094042 1321
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Essentials Of Marketing Analytics
ISBN: 9781264263608
1st Edition
Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan
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