Create a scenario in which this text data might be helpful to a company. Then, consider which

Question:

Create a scenario in which this text data might be helpful to a company. Then, consider which data sources (e.g., customer service transcripts, customer-generated social media posts, etc.) would be useful, and the insights that would be needed to address the issue. For example: An innovative company introduced several new products. They are in the process of developing a new marketing communications strategy. In the meantime, they are interested in knowing how customers feel about existing and new products.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

Question Posted: