How could marketing managers use the results from Exhibit 9-32 when making email marketing and general promotion
Question:
How could marketing managers use the results from Exhibit 9-32 when making email marketing and general promotion decisions?
Exhibit 9-32
Transcribed Image Text:
Result History Data 7 Graph Description Annotations Process Process Show rules matching all of these conclusions: Crewneck Underwire Pants V-Neck Min. Criterion: confidence Min. Criterion Value Recommended Operators FrequentitemSets (FP-Growth) Numerical to Binominal 62% Y No. 17 12 9 NNN. 2295 25 24 23 8 22 21 20 19 18 Views Design 16 15 Select Attributes Premises Jacket Hoodie Jogger Polo V-Neck Ankde Crewneck Pants Hoodia Jacket Tank Craw Boxer Boxer Brief Resules AssociationRules 48% (Create Association Rules) Conclusion Support Confidence LaPlace Gain 0.009 0.300 0.979 0.008 0.249 0.008 0.005 0.031 0.005 0.035 0.035 0.010 Pants Pants V-Neck Crewneck Crewneck Crewneck Pants Crewneck Crewneck Crewneck Crewneck Crewneck Crewneck Crewneck Turbo Prep Auto Model Join 0.009 0.008 0.009 0.005 0.016 0.158 0.362 0.360 0.341 0.145 0.325 0.324 0.311 0.307 0.306 0.300 0.296 Deployments 42% 0.977 0.959 0.833 0.934 0.979 0.980 0.983 0.981 0.991 0.950 0.990 -0.026 0.002 0.988 0.964 -0.056 p-s -0.052 0.006 -0.093 0.004 -0.024 0.002 -0.140 Find data, operator Lift Conviction 2.769 1.274 0.004 2.293 1.187 1.859 1.087 1.487 1.186 1.481 1.400 1.148 1.042 1.121 -0.053 -0.051 -0.452 0.009 1.335 -0.182 0.009 1.335 Generate Attributes 0.010 0.002 -0.042 0.002 -0.048 0.002 0.001 -0.029 -0.091 0.003 0.003 37% 1.332 1.120 1.183 1.278 1.098 1.260 1.091 1.255 1.089 1.234 1.081 1.074 1.214 100% Filter Examples All Studio EX> 33%
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (1 review)
Exhibit 932 appears to show the results of an association rule mining analysis which is performed to find interesting associations or relationships between items in large databases In the context of m...View the full answer
Answered By
Allan Simiyu
I am an adroit Writer. I am a dedicated writer having worked as a writer for 3 years now. With this, I am sure to ace in the field by helping students break down abstract concepts into simpler ideas.
5.00+
8+ Reviews
54+ Question Solved
Related Book For
Essentials Of Marketing Analytics
ISBN: 9781264263608
1st Edition
Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan
Question Posted:
Students also viewed these Business questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
1. How strong are the competitive forces confronting J. Crew in the market for specialty retail? Do a [Michael Porter] five-forces analysis to support your answer. (see chapter 3 in the textfor...
-
Hyten Corporation On June 5, 1998, a meeting was held at Hyten Corporation, between Bill Knapp, Director of Marketing/Sales, and John Rich, director of engineering. The purpose of the meeting was to...
-
In general, algorithms are classified into paradigms like: greedy, dynamic, optimization, brute-force, and divide & conquer. Each of the following phrases describes one of these paradigm 1) A...
-
Rod AB is attached to a hinge at A and to two springs of constant k that are unstretched in the position shown. If 50 h = in., d = 24 in., and W = 160 lb, determine the range of values of k for which...
-
Rank in order, from largest to smallest, the momenta (p x ) a to (p x ) e of the objects in FIGURE Q11.1. 20 g 20 g 200 g b 2 m/s 1 m/s 0.1 m/s 10 g 10 g 1 m/s 2 m/s FIGURE Q11.1
-
A sequence is known to be arithmetic. Two of its terms are \(a_{7}=56\) and \(a_{19}=104\). Use that information to find the constant difference, the first term, and then the 50 th term of the...
-
The annual report is considered by some to be the single most important printed document that companies produce. In recent years, annual reports have become large documents. They now include such...
-
Questions 1-6 should be answered by building an n = n=10-period binomial model for the short-rate, r_{i,j} ri,j ?. The lattice parameters are: r_{0,0} = 5\% r0,0 ?=5%, u = 1.1 u=1.1, d = 0....
-
Define natural language processing.
-
Upon evaluation of Exhibit 9-32, what is Support, Confidence, and Lift indicating for results of the association rule IF [Hoodie] THEN [Pants]? Exhibit 9-32 Result History Data 7 Graph Description...
-
Determine whether the statement is a tautology, self-contradiction, or neither. (p ~ q) ~ (p q)
-
Sherritt's five-year borrowing rate is 43.171% and the Government of Canada is 1.47%. Which would you prefer? $500 from Sherritt paid today or a promise that the firm will pay you $800 in five years?...
-
A constant voltage of 3.00 V has been observed over a certain time interval across a 2.20 H inductor. The current through the inductor, measured as 1.00 A at the beginning of the time interval, was...
-
Bill 21 affirms that Qubec is "a lay State" (s. 1), and reaffirms the laicity of the State based on the four following foundational principles (s. 2): The separation of State and religions; The...
-
Mack Precision Tool and Die has two production departments, Fabricating and Finishing, and two service departments, Repair and Quality Control. Direct costs for each department and the proportion of...
-
4. CALCULATE ABOU FORCE PORTA = 0 1+ N I SUCH THAT THE ADDION OF ALL DONEMS TORN F GKN t A Ser +2m/2m 4n SEN
-
What information from governmental funds financial statements is used in the worksheet(s) for deriving governmental activities data for government-wide financial statements?
-
On August 31, 2012, the balances of the accounts appearing in the ledger of Wood Interiors Company, a furniture wholesaler, are as follows:Prepare the August 31, 2012, closing entries for Wood...
-
Josie is a sales representative for Talk2Me, a communications retailer based in Fort Smith, Arkansas. Josie's sales territory is Oklahoma, and she regularly takes day trips to Tulsa to meet with...
-
Kim Corporation, a calendar year taxpayer, has manufacturing facilities in States A and B. A summary of Kims property holdings follows. Determine Kims property factors for the two states assuming...
-
True Corporation, a wholly owned subsidiary of Trumaine Corporation, generated a $400,000 taxable loss in its first year of operations. True's activities and sales are restricted to State A, which...
-
Write brief notes to alert the database administrators to the difficulties that they may encounter. [8 marks] SECTION C 9 Semantics of Programming Languages (a) The integer expressions E of a...
-
Investment - End of Chapter Problem Determine if the given people are demanders, suppliers, or not involved in the market for loanable funds. a . Latisha wants to save up for a new laptop to use in...
-
The Nash equilibrium is _ _ _ _ _ _ _ _ _ _ _ _ . A . Make concessions / Not invade.B . Make concessions / Invade . C . Tough / Invade . D . Tough / Not invade.E . There is no Nash equilibrium.
Study smarter with the SolutionInn App