Why is franchising a popular way to expand distribution of a service concept? What are some disadvantages

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Why is franchising a popular way to expand distribution of a service concept? What are some disadvantages of franchising, and how can they be mitigated?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Why is franchising a popular way to expand distribution of a service concept? What are some disadvantages

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Franchising is a popular way to expand distribution of a service concept due to numerous reasons 1 Rapid Expansion Franchising allows businesses to ex...View the full answer

Essentials Of Services Marketing

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