Explore Kendra Scotts website at www.kendrascott.com and see if you can identify at least three ways in

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Explore Kendra Scott’s website at www.kendrascott.com and see if you can identify at least three ways in which the company seeks to differentiate itself from rival jewelry firms. Is there reason to believe that Kendra Scott’s differentiation strategy has been successful in producing a competitive advantage? Why or why not?

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Essentials Of Strategic Management

ISBN: 9781260575668

7th International Edition

Authors: John E. Gamble

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