Companies now have a variety of direct marketing media they can consider when planning a direct marketing

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Companies now have a variety of direct marketing media they can consider when planning a direct marketing campaign. Compare and contrast any two of these. In your answer, give examples of the kinds of markets in which the media you have chosen might be useful.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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