Research has emerged that views the targeting of particular segments as overdone. Discuss the merits and weaknesses

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Research has emerged that views the targeting of particular segments as overdone. Discuss the merits and weaknesses of the sophisticated mass marketing approach of appealing to as large a slice of the market as possible.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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