Define marketing management, and explain how marketing managers design winning marketing strategies.
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Define marketing management, and explain how marketing managers design winning marketing strategies.
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Marketing management involves the planning implementation and control of marketing activities aimed at achieving organizational goals and satisfying c...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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