Interview three marketing managers who are responsible for sponsorship decisions in their organization. Determine how each evaluates
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Interview three marketing managers who are responsible for sponsorship decisions in their organization.
Determine how each evaluates the effectiveness of their sponsorship.
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Interview with Marketing Manager No 1 Q How do you determine whether your sponsorships are effective A number of key performance indicators KPIs are h...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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