Define a moderation effect. Give a typical example. How do they account for context?
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Define a moderation effect. Give a typical example. How do they account for context?
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An interaction plays a big role in examining statistical moderation which represents the fact tha...View the full answer
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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